Coaching can give you the clarity + confidence you need to make your next move count
My process is simple: I ask every client the same 3 questions: who are you, what do you want, and how are we going to get you there. Whether personally, professionally or in their business. Simple enough, but never easy!
If this sounds like you, we should probably chat
01 You’re a chronic overthinker, mind in overdrive 100% of the time. You question every decision you make, and you’re left paralysed with choice, stuck, not sure what to do next
02 You look successful, calm and polished, but on the inside your wheels are spinning, you’re restless & frustrated and you’re constantly second guessing yourself
03 You want to cut through the clutter, get to the bottom of what you really want, personally, in your career or in your business, and JFDI!
Amale is an exceptional coach. She has the ability to create a safe and curious space where previously impossible solutions are able to present themselves. If you want to upgrade you business and life I highly recommend to work with Amale
- Viktor, Founder
What kind of transformations are we talking about?
Most of my clients are directors, heads of, C-suite, and founders in creative and tech.
Here are some of my favourite stories, to give you a flavour of the journeys we’ve been on together:
✸ An MD rediscovered her sense of purpose, and reshaped her role to focus on what brings her joy (& found the confidence to set healthy boundaries to keep the things that drain her at bay)
✸ A creative director going through burnout left his enviable job at one of the biggest tech companies and set up his own services business, with 15 clients in his first ever group programme, and 500+ folks on his email list
✸ A CTO reframed his relationship with work, and his definition of success, to focus on what brings him meaning and balance (not just hard cash)
✸ A marketing director who’d been passed off for a promotion for a couple of years built a strategy + the confidence to secure a double digit pay rise
✸ A strategy director reconnected with her values and passions, and went on to land a dream role that aligns with her long term career ambitions.
I’ve got lots more stories like these! Want to hear them + see if we’re a good fit?
When I started with Amale I was at a professional crossroads and had choice paralysis over my next move. Amale helped me distill all my ideas into clear goals and values, making the decision much clearer. She helped define a clear action plan for how to move forward that aligned to my personal and professional goals and was a calm guiding voice during a stressful period.
- Anna-R, Strategy Director
what would working together look like4 months of tailored 1:1 sessions to supercharge your growth + unlimited access to ask qs in between sessions. This is my standard process, but we can tailor a programme to your needs.
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4 x 90min sessions
These sessions are not for the faint hearted! They are in-depth sessions where we explore your values, your vision, your priorities, your beliefs and your goals.
Expect deep soul searching, some WTF!? moments and a lot of honesty. At the end of this month, you should be in a position to clearly express your vision, as well as identify all the things that are currently standing in the way of you achieving it. -
4 x 50min sessions
By now you should be clear on your goals, your priorities and your blockers. In this phase of the programme, we get tactical.
We’ll design experiments to start moving the needle on some of your priorities, and we’ll test out different ways to shift your perspective around some of the negative beliefs that might be holding you back.
The sessions might be shorter, but I’ll remain on hand at any time to troubleshoot questions and issues as they come up.
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2 x 50min session
In these sessions, we’ll start building the tools, systems and habits you need to double down on what worked for you so far.
That way if we decide to stop working together for now, you’ll have the right infrastructure and support in place to keep your momentum going.
The most important outcome for me was reframing what I wanted to accomplish with my decision & adjust my mindset and choice making accordingly. Amale is kind, understanding, and engaged. She showed great wisdom where and when it was necessary to guide me but left most of the reflection, discovery and breakthrough to occur on my side
- Billy, Chief Technology Officer
The pandemic has made a lot of us rethink what actually matters.
It led so many of us, including myself, and probably you too, to wonder: Do I continue to climb the career ladder? And if I do, how can I lead with more heart, while avoiding burnout again? Do I make a lateral move to an industry or a role that brings me more excitement and meaning? Do I start my own business and bow out of the rat race for good? Or do I leave the VC pressure behind and start consulting for a while?
All while coming to terms with the person we are now, not who we were in the old days.
You remember the ones, where we commuted 5 days a week, worked evenings and weekends, and thought “this is fine”.
Turns out a lot of us actually want something different. Something more meaningful, more intentional, more sustainable. And it’s possible to find all that, with a little help and a fresh perspective!
Amale gives me clarity by asking insightful questions that make me actually think about things I was avoiding or unaware of. She’s incredible at reflecting your own thoughts back to you in a way that just makes sense! I walk away after every session with new things to reflect on, and at least 1 clear action plan!
- Christiana, Design Leader
HAVE ANY QUESTIONS?
If you have anything else on your mind that I havne't answered for you here, just get in touch-
Coaching takes work. It’s not a magic bullet.
Coaching is for you if you’re ready to make a change + willing to put in the work to make it happen!
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I hear ya, coaching can feel a bit vague sometimes.
If this is your first coaching experience, it can be intimidating - I hear it quite often from clients “do I need to prepare for this?”
The short answer is: you need to have an idea of what you want to focus on to start, and we’ll uncover plenty of stuff as we go along.
Not sure you do? Let’s chat and see
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Oooooh, good question!
Coaching won’t “work” for you if you’re expecting it to be some miracle cure to your doubts, bad habits, and general indecisiveness.
Think of coaching more like dieting vs a miracle weight loss cure. It takes some habit changes + ongoing effort to keep those pounds off.
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Go with your gut - find someone you know gets you
For me, when I’m looking for a coach, I ask myself: do I trust this person? do they understand where I’m coming from? Will they challenge me when I might feel like giving up? Do they have a sense of humour? -
Ooof, way to hurt my non-niching heart.
I trained in transformational coaching, which basically means I treat a human as a whole. We tackle any challenge you might have by thinking of where you are today, where you want to go next and what barriers you need to overcome to get there.
I cover life, business, career, leadership, mindset, habits and lots more - because ultimately you’re the same person dealing with those challenges.
I am ICF ACC accredited - not that anyone’s asked me about that so far.
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I’m not the cheapest. But I’m pretty good value - you get to tap into my 15 years of experience leading teams, clients and projects every time we chat.
You get frameworks, tools and reframes collected over many years from fields as wide as leadership, behavioural economics, innovation, strategy, and facilitation.
And you get bottomless access to me on whatsapp/ email in between questions to ask ANY question that’s on your mind.
So yeah, working with me is not cheap, but it’s a solid investment in your growth.
Want to see if we’re a good fit?
Grab a 30min, no strings attached, discovery call.