Get your team change ready by building an Experimental Culture
You want your leaders and teams to take bold risks and unlock serious transformation. But they’re stalling, feeling overwhelmed with change fatigue instead.
Designed to help you feel change ready, my keynotes, workshops and coaching sessions equip your leaders and teams with the tools they need to lead with clarity and confidence, and build an Experimental Culture that unlocks sustainable growth.
TRUSTED BY BRANDS AND CLIENTS
What’s an Experimental Culture?
/ɪkˌsper.ɪˈmen.təl/ /ˈkʌl.tʃər/
An Experimental Culture is an environment built with the conditions needed for change to survive contact with reality, and with enough bouncebackability for the team to recover if it doesn’t.
An Experimental Culture is how you unlock change readiness and high performance inside your change fatigued organisation
Amale Ghalbouni
ah-maal gal-boo-nee
Transformation Strategist | Executive Coach | Founder, The Brick Coach | Global Keynote Speaker
For almost two decades, Amale has transformed global brands by turning risk-averse cultures into experimentation engines. From strategy consulting at FTSE 100 firms to founding The Brick Coach, she now equips restless leaders to lead change-ready teams that move faster, together.
She has worked with companies like Levi’s, UBS, Ralph Lauren, Generali, Visa, Microsoft, LSE, and many more.
Grab your copy of the book
EXPERIMENTAL by Amale Ghalbouni
Designed for restless leaders in complex, slow moving organisations, Experimental provides a practical framework to build the right conditions for teams to feel change ready, and a repeatable process to make change actionable, and survivable, even inside the most risk averse organisations.
Here’s how I can help your leaders and teams right now
KEYNOTES & SPEAKING
Flagship 30-60 minute talks for crowds of dozens to 1000+. Designed to quickly equip leaders with fresh ways of thinking and leading teams in times of uncertainty.
Ideal for leadership conferences or whole company events, when you want your audience to quickly feel comfortable with change, and ready to do things differently immediately after walking out of the door.
LEADERSHIP & TEAM EXPERIENCES
Experiential sessions designed to help teams communicate and collaborate better, take bolder action, and sustain change long after the slides are put away.
Ideal for offsites, retreats, coaching circles and your ongoing L&D agenda to support leaders and teams going through large scale organisational change.
BESPOKE CHANGE CONSULTANCY
Timeboxed consulting engagements for leaders turning complex change into practical action. I help you align on your destination, surface what’s blocking progress, and design the conditions, rhythms and behaviours needed to make change stick.
Ideal for when defining a new direction, designing new ways of working to get you there.
Amale is a fantastic design x digital x strategy leader and I had the absolute pleasure of working together on transformation initiatives at Levi Strauss and Gap Inc. Thoughtful, creative, customer focused, reliable and courageous!
-Mark Stevens, Chief Digital & Technology Officer
WHAT CLIENTS SAY
We were provided an open and inclusive space to step outside of the day-to-day and take time to focus on what's important to you. It was the first time I'd participated in an experiential workshop like this one. It was a really fun and informative way to explore our desired outcomes in a very different way.
-Deborah, Director at Publicis Groupe
Amale is a brilliant speaker. She shared hugely valuable insights and created fantastic engagement. Everyone really enjoyed her talk.
-Dr. Yuliana Topazly MBE, Event Organiser
As a relatively new team in the company, we needed help building connections and aligning on a common strategy. The Brick Coach session proved invaluable in achieving these goals. Through interactive exercises, we not only deepened our understanding of each other's strengths and perspectives but also successfully aligned our goals and vision. The session facilitated collaboration, it helped us think more innovatively, and gave us confidence and creativity to tackle challenges head-on.
-Andi, Strategy Director, Chalhoub Group
We’re a big distributed team across many offices - NY SF MIA - so we don’t get many chances to connect or collaborate on a vision for how to make work 10X. Amale’s session was so so special. super fun and a valuable learning for us.
- Maria Potoroczyn, Director, Innovation
Questions I get asked
I tried to cover the most common questions I get asked. For anything else, please feel free to drop me a line.
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Every team’s starting point is different, so the right service depends on where you’re stuck and what you want to change. If your team is struggling to communicate, you might need coaching or consulting to build clarity and alignment. If you’re stuck in planning mode and need to start experimenting, workshops can help you take smart, structured risks. And if you want to shift mindsets across the organisation, a keynote can reframe how people think about change and experimentation.
We use the 5 Conditions for Experimental Teams from the Experimental Toolkit to map where your team is strongest and where it needs support:
CONNECTION (The Harness) – Makes it safe to speak the truth early, while it’s still cheap to fix.
CLARITY (The Landing Direction) – Align on goals and OKRs so you can stop escalating and start owning.
CURIOSITY (The Equipment Check) – Solve the real problems, not just the loudest symptoms.
COURAGE (The Jump) – Move from planning to decisive, smart risk‑taking.
CELEBRATION (The Landing) – Turn outcomes into visible, repeatable learning—win or miss.
Based on where your team sits on these five conditions, I can guide you towards the right mix of coaching, consulting, workshops, or speaking so you’re not just “doing sessions,” but actually building a high‑performing, experimental culture.
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Executive coaching is best for leaders who are leading complex teams through change and want support without being told what to do. If you’re feeling overwhelmed, stuck in patterns, or unsure how to translate strategy into action, this is for you. It’s designed for those who want someone to think alongside them, not manage them.
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With almost two decades experience in consulting means I am completely sector agnostic. I have worked across financial services, insurance, retail, travel, experiential, media, heavy industrials, and so so many more!
At the end of the day, leaders and teams are going through similar challenges across the board, and my ability to take learnings from one industry to the other is what makes my talks universally applicable. -
I design experiential workshops that help teams communicate and collaborate better, take bolder action, and sustain change long after the session ends. Formats range from one‑off alignment sessions to a series of experiments that test new ways of working, tailored to your team’s size, context, and goals.
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Yes! I run workshops, deliver keynotes, and have fireside chats remotely. I’ve spoken at large global events remotely, but screenshots of the event don’t really do the sessions justice, do they?
If you’re planning a remote session, please mention that in your enquiry -
I deliver 30–60‑minute keynotes that help leaders and teams rethink risk, change, and experimentation in practical ways. Instead of generic inspiration, you get fresh frameworks and concrete strategies for leading through uncertainty, building trust, and creating an environment where people feel safe to act.
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Consulting leadership workshops are experiential sessions designed to help leaders and teams navigate change, build clarity, and lead with confidence. I combine strategy consulting with hands‑on facilitation so you don’t just talk about change, you design and test it in real time.
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Leaders need to be actively involved, not just observers. The most effective workshops bring the right people into the right room at the right time so decisions are owned collectively. If you want to see real change, leaders should participate in shaping the direction, not just consume a report.
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Yes. I design workshops for executive teams, cross‑functional squads, or full departments, adjusting the content and tools to their level and context. Whether you need a high‑level leadership offsite or a hands‑on team‑building session, the format adapts to your needs.
Want organizational "stuckness" off your plate?
Chat with me and see how we can take team stalling off your plate, for good.